Our best practices provide guidance on how to create newsletters for Henkel using a basic yet recognizable style.
In this section, you will find information on how to use and create a newsletter. We opted for a standardized preheader and footer, so selecting different designs for them is not an option.
The newsletter is designed to be very simple, consisting of only a few modules that can be omitted as needed. The template is an MSG file, essentially a saved Outlook message, which means it is limited in design and variation. Therefore, for the content of the newsletter, Calibri is used as a font instead of Segoe UI, as an exception, while the header continues to utilize Henkel GT Flexa. The images in each element can be changed, as well as the order of the elements.
Our newsletter features a 3:1 header to allow space for informative articles. Consistency in text and image placement is crucial for maintaining this layout. The text must always be written in our Henkel GT Flexa, and it must be centrally aligned. The image should not exceed the size specified in the template. To ensure observance of the guidelines, please download the header template provided in the download section.
This guideline shall serve as a design-guideline only and does not provide for any legal guidance.
Please note that the footer area for external newsletters usually must contain mandatory legal information, depending on the specific use case. Please always follow the legal guidance provided by the legal department.
Formatting options in HTML emails with Outlook are limited. Stick to the formats provided in the template. While you can delete and add rows, avoid altering the table structure by splitting or merging cells as it can cause confusion for the recipient if the table becomes too complex. Keep an eye on file sizes so as not to exceed the maximum email size. If your newsletter is becoming too cluttered, compare your version with a a new, unedited file.
Information for external users:
To receive the newsletter templates, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the templates.
For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.