Henkel Consumer Brands combines Henkel’s consumer businesses under one roof representing a wide range of iconic brands such Persil, Schwarzkopf, Perwoll, Syoss, Somat and Bref. Our diverse portfolio focuses on two global core categories: Laundry & Home Care and Hair. We strive to meet the changing needs of consumers by driving new innovations with leading technologies.
Laundry & home care
Our brands like Persil, Perwoll, Somat, Bref, or all play a key role in our consumers’ everyday lives. We want to inspire generations to come of sustainable product solutions driven by shifts in consumer behavior. That’s why we partner with our customers and consumers to develop market-leading brands and products in areas like laundry care, dishwashing, toilet care and surface cleaners.
Hair
With our hair category, we are active in both consumer and professional hair businesses. Whether it’s products for hair care, coloring or styling with our brands like Syoss, Igora, BlondMe, taft or got2b we are playing a key role in our consumers life. We strive for innovative products in our retail and professional business – our brands are committed to high performance, quality, sustainability, and safety.
As one of Henkel’s business units, Henkel Consumer Brands is an integrated part of the Henkel brand which is applied to all designs and communication materials. The Henkel brand design offers a great flexibility to develop modern visual concepts and meet the diverse needs of our stakeholders
Please find all information on Henkel’s brand design in the brand design section.
Please note that the Henkel brand design guidelines do not apply on product brand level. Please follow the respective product brand guidelines whenever you are creating communicationand design materials for product brands (e.g. Schwarzkopf or Persil).
We are close to consumers’ lives showcasing our brands, innovations, and technologies in authentic and natural situations. Our images aim to be human centred and warm. Overall, our visual language is closely aligned with the Henkel brand.
We use computer-generated imagery as an additional storytelling element – zooming into our products and technologies. Our detailed understanding of hair fibres, skin and textiles allows us to develop highly effective and specific products – both in our hair and laundry & home care category. Computer-generated images help us to visualize our innovation power.
Information for external users:
To receive the logo files, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the logos.
For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.