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ALWAYS ON TRACK FOR EXPERIENCE PRINCIPLES

Three experience principles guide the way we design and communicate

At Henkel, we lead the way to reimagine and improve life every day. Our positioning unites our heritage and ambition – and empowers us to engage people in shaping a meaningful future.

Our three experience principles help us break down our Henkel purpose into user-targeted communication that builds, develops, and strengthens relationships.

Whether we design a newsletter template, develop a new functionality on our site or create a banner for an online campaign, we should always use the experience principles to spark innovation and gauge if our solutions meet the mark.

How? Ask yourself: “Is my content an example of turning curiosity into expertise? Is it trying to build or reinforce partnerships? Does it make things easier?” If the answer is “yes”, you’re already making progress. If not, you should probably revisit your project.
Experience principle
Experience principle 1 reminds us that our communication should embrace the fascination of engineering as well as the commercial advantages of our products. We have a unique opportunity to make audiences feel our dedication and establish us as progressive, confident, and determined.
Experience principle 2 points out that every piece of communication we create shouldn’t just be words, images, and clicks but a strategically founded attempt to share knowledge and build relationships. Making audiences feel understood will establish us as a partner that is welcoming, engaging, and positive.
Experience principle 2 points out that every piece of communication we create shouldn’t just be words, images, and clicks but a strategically founded attempt to share knowledge and build relationships. Making audiences feel understood will establish us as a partner that is welcoming, engaging, and positive.
Experience principle 3 emphasizes that our communication should embody our passion for making life a little bit more enjoyable for clients, users, and everybody else we reach out to. Making audiences feel that we’ve succeeded in uncomplicating their work, life, or even check-out process will establish us as substantial, reliable, and focused.
Experience principle 3 emphasizes that our communication should embody our passion for making life a little bit more enjoyable for clients, users, and everybody else we reach out to. Making audiences feel that we’ve succeeded in uncomplicating their work, life, or even check-out process will establish us as substantial, reliable, and focused.
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