Henkel‘s primary colors are red and white. These are complemented by a range of additional colors. The business unit Henkel Adhesive Technologies applies a reduced color palette to ensure a distinctive and unique visual representation across all strategic business units.
Henkel red and white are Henkel’s primary colors.
They are trusted and established elements that ensure brand recognition and honor our legacy.
HENKEL RED
CMYK 0/100/100/0
RGB 225/0/15
HEX #E1000F
WHITE
CMYK 0/0/0/0
RGB 255/255/255
HEX #FFFFFF
The color palette for Henkel Adhesive Technologies focuses on the substantial colors.
Use these colors in Henkel Adhesive Technologies top-level communication.
WARM GREY
CMYK 15/14/14/0
RGB 222/215/214
HEX #DED7D6
SOFT BLUE
CMYK 30/13/11/0
RGB 189/205/218
HEX #BDCDDA
SAGE GREEN
CMYK 25/5/20/0
RGB 191/207/190
HEX #BFCFBE
Color extensions for Henkel Adhesive Technologies are used on subordinate levels of communication. They offer the possibility to build complex graphics, such as diagrams, or to structure content visually.
Use the extended colors on the secondary level of your communication for elements like diagrams and tables. And choose the light backgrounds to separate and structure content on digital media, like emails or websites.
WARM GREY –3
CMYK 50/60/50/50
RGB 77/57/56
HEX #4d3938
WARM GREY –2
CMYK 80/60/20/0
RGB 150/130/130
HEX #968282
WARM GREY –1
CMYK 25/25/20/15
RGB 167/161/161
HEX #a7a1a1
WARM GREY
CMYK 15/14/14/0
RGB 222/215/214
HEX #DED7D6
WARM GREY FOR BACKGROUNDS
CMYK 5/5/5/5
RGB 242/239/239
HEX #f2efef
SOFT BLUE –2
CMYK 100/80/20/40
RGB 52/59/85
HEX #343b55
SOFT BLUE –1
CMYK 80/60/20/0
RGB 86/114/159
HEX #56729f
SOFT BLUE
CMYK 30/13/11/0
RGB 189/205/218
HEX #BDCDDA
SOFT BLUE +1
CMYK 30/13/11/0
RGB 221/231/237
HEX #dde7ed
SOFT BLUE FOR BACKGROUNDS
CMYK 6/0/0/0
RGB 239/243/246
HEX #eff3f6
SAGE GREEN –2
CMYK 84/44/64/51
RGB 29/73/65
HEX #1d4941
SAGE GREEN –1
CMYK 70/30/60/10
RGB 83/132/106
HEX #53846a
SAGE GREEN
CMYK 25/5/20/0
RGB 191/207/190
HEX #BFCFBE
SAGE GREEN +1
CMYK 15/5/15/0
RGB 229/236/229
HEX #e5ece5
SAGE GREEN FOR BACKGROUNDS
CMYK 8/2/7/0
RGB 246/248/246
HEX #f6f8f6
Please find more information on Henkel’s color spectrum in the colors section.
In email communication, e.g. newsletters, the extended color palette can also be applied as a background color for topics on a secondary layout level to differentiate the content from other parts of an email.
Information for external users:
To receive the logo files, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the logos.
For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.