If you are a content producer on the NEXT website, please ensure that your content production follows the NEXT content strategy framework.
By following the content strategy framework, you ensure your content:
- reflects the business vision
- maximizes business goals
- is customer centric
- provides best-in-class UX
- portrait the wished brand experience
- gives a harmonic experience
Find below a 1 slider recapping the key concepts.
Get in contact with simone.sacchini@henkel.com to get access to the full content strategy document / to get trainings.
