Skip to Content
Mobile navigation
Purpose & Brand
Purpose
Brand Positioning
Brand Architecture
Partnering & Sponsorship
Brand Design
Design System
Show Submenu for Design System
Colors
Illustrations
Imagery
Logo
Pictograms
Motion
Typography
Tables & Diagrams
Applications
Digital Applications
Digital Advertising
Social Media
Newsletter
Print Applications
Business Cards & Office Materials
Print Advertising
Publications
Signage
Experience Branding
Corporate Real Estate
Business Units
Henkel Adhesive Technologies
Show Submenu for Henkel Adhesive Technologies
Core Principles
Design Elements
Design Implementation
Website guidelines
Product content guidelines
Henkel Consumer Brands
Associated Brands
Associated Brands Guideline
Show Submenu for Associated Brands Guideline
Henkel dx Ventures
Contact
Close the notifications
Corporate Communications
Brand Hub
Global
Home
Business Units
Henkel Adhesive Technologies
Design Implementation
Product content guidelines
Copywriting
Henkel Adhesive Technologies
HENKEL ADHESIVE TECHNOLOGIES
Onboarding videos
Core principles
CORE PRINCIPLES
Value proposition and positioning
Tagline
Experience principles
Tone of voice
Communication compass
Design elements
DESIGN ELEMENTS
Logo and technology cluster brands
Colors
HAT's typography
Imagery
Layout principles
Design implementation
DESIGN IMPLEMENTATION
Advertising
Editorial
Fairs & exhibitions
Motion
Social media
Online banners
Email templates
Website guidelines
WEBSITE GUIDELINES
Content strategy framework
Writing rules
Writing rules (U.S.)
Writing rules (German)
Writing rules (French)
Page types
Article
Application L1
Application L2
Case study - gated
Case study - ungated
Events
Form page
Campaign framework
Campaign (form landing page)
Cobranding campaign
Industry L1
Industry L2
Podcast
Product detail page
Webinar - gated
Webinar - ungated
White paper - gated
White paper - ungated
Modules
50:50
Accordion stack
Author
Checkmark box
Countdown modules
Centered countdown
Countdown + image
Coundown + product
Two column text + image
Wayfinding cards
Get in touch
Hero modules
Homepage hero
Hero variant 1
Hero variant 2
Hero variant 3
Article and publication (ungated)
Event and webinar hero
Gated resources hero
Hotspot
Form
Pop-up
Preview cards
Product ribbon
Tabbed content + text
Testimonial
Full width text + image
USP band
Videos
Video + text
Two column videos
Full width video
Infographics
Buttons
Colors in the website
Typography in the website
Product content guidelines
PRODUCT CONTENT GUIDELINES
Packshots
Application images
How to images
Applications illustrations
Application videos
How-to videos
Copywriting
Third party distributor guidelines
COPYWRITING
